Marketing & PR
Since 2009, Carola Hölting is working as a freelance marketing and PR consultant with customers such as Fairlight Europe, Dynamic Drive Pool, Jünger Audio, Klotz Communications, Media Logic, Pace Media Development, KORN Manufaktur and the kiz of the University of Ulm. She deepened her knowledge in 2010/11 with a further education in "Management - Marketing - Communication" at the University of Applied Sciences Potsdam. Her core skills are marketing analysis and strategy optimization with special knowledge in professional broadcast and audio, but also in theatre.
Marketing
- Marketing analysis and strategy development
- Conception and implementation of marketing activities (Print)
- Conception and implementation of online marketing activities (website, newsletter, social media)
- Development / revision of Corporate Design
- Design, implementation and evaluation of customer surveys
- Support and advice on media projects (photos, image films)
- Setup, layout and administration of CRM systems (Zoho)
Website and Social Media
- Conception and content maintenance
- Creation of content in text, image and video (German / English)
- Setting up of websites in WordPress (including off-line mode with XAMPP) and Adobe Muse; basic knowledge of Joomla
- Search Engine Optimization SEO
Exhibition service and project management
- Planning, Organization and execution of trade fairs and events (IBC Amsterdam, NAB Las Vegas, TMT Cologne, Photokina Cologne), as well as user meetings and customer events
Press and Public Relations
- Preparation of press releases (German, English)
- Press service (continuous or event-related)
- Personal contacts with the editors of the German and international broadcast and pro audio magazines
- Own press distribution list, filterable by industry, country, region
- Preparation of an annual plan based on industry press events and thematic emphases of the Magazine (Editorial Calendar)
Further skills
- Photography, digital imaging, video, video editing (also as a training activity)
- IT: PC and Mac, Adobe (Photoshop, Premiere Pro, InDesign), Web & CMS (WordPress, Adobe Muse, Joomla), Microsoft Office
- Languages: German (native), English (fluent), French (basic), Spanish (basic knowledge)
In addition to that she is offering trainings in digital photography, digital imaging (Adobe Photoshop), digital video and video editing (Adobe Premiere Pro). Since 2004 she is a lecturer at the Baden-Wuerttemberg Cooperative State University in Heidenheim.
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