carola hölting


 marketing | photography





Marketing & PR - Photographer - Trainer


During her school time Carola Hölting already worked as a freelance journalist and interned at the "Brigitte" magazine in Hamburg. After finishing school she interned at the theatre Ulm in various departments in the years 1992-93 and successfully completed her studies at the University of Heidelberg as Master of Arts in 1999.


From 1993 she primarily worked as a freelance entrepreneur and photographer in the cultural sector with a long career at the theatre. She worked, among others, for Theater Basel, Theater Ulm, Tanztheater Wuppertal, Schauspiel Essen, Württembergische Landesbühne Esslingen, Nationaltheater Mannheim, Badisches Staatstheater Karlsruhe, Südthüringisches Staatstheater Meiningen, Landestheater Eisenach and Theater an der Winkelwiese in Zürich (Switzerland). In addition to her work as a photographer with special skills in dance photography, she also took over tasks in video, dramaturgy and editing, for example for Theater Ulm, Südthüringisches Staatstheater Meiningen and the Lucerne Theater. Her photographic work has been widely published.


In 2009 Carola Hölting advanced her professional working field to marketing and PR consulting, which is based on her long-time experience as self-employed entrepreneur. She deepend her knowledge in the years 2010-11 with a further education in "Management - Marketing - Communication" at the University of Applied Sciences Potsdam. Her core skills are marketing analysis and strategy development with special knowledge in professional broadcast and audio. For several times she was responsible for planning and execution of major trade shows including IBC Amsterdam, NAB Las Vegas, TMT Cologne and Photokina Cologne.


In addition to that she is offering trainings in digital photography, digital imaging (Adobe Photoshop), digital video and video editing (Adobe Premiere Pro). Since 2004 she is a lecturer at the Baden-Wuerttemberg Cooperative State University in Heidenheim. More information about training and course content you will find under the menu item "photography".



Special Skills:


+ Marketing and PR consulting

+ Marketing analysis

+ Strategy development

+ Organization, planning and research

+ Consulting Onlinemarketing, creation of websites and SEO

+ Exhibition organisation

+ Copywriting and editing

+ Setup & Layout CRM systems (Zoho)

+ Theatre photography

+ Dance photography

+ Photography and video editing

+ Adobe Photoshop & Premiere Pro

+ Training photography, video, digital imaging, video editing


Languages: German (native), English (fluent), French (basics), Spanish (basics)